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Squash: Re-structuring, re-branding, re-launching |
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Squash Blog Watch
Courtesy www.squashblog.co.uk
The coming season marks a crucial period for squash, as it races to get its house in order and put on its best frock before next year's vote on Olympic inclusion.
With that in mind, the three main governing bodies are all working behind the scenes on, variously, restructuring their leadership, increasing their media presence, and strengthening their brand ...
Leighton leaves WSF: finally official
The worst kept secret in squash has finally been confirmed on the World Squash Federation website: Chief Executive Christian Leighton has left the organisation.
A news article dated 22/09/08 states that a "re-structuring" of the organisation is taking place, with Leighton being "a casualty of the new setup" ...
Why the re-structuring necessitated the departure of the Chief Exec is not explained, but the next paragraph of the article does its best to talk-up his contribution:
"Christian has made a significant contribution since joining the Federation in January 2005, particularly in squash's bid to join the Olympic programme," added (Jahangir) Khan. "We wish him well in his future pursuits."
What the re-structuring might entail when complete is not expanded on, though during the process of its implementation the administration the Federation will be overseen by its Management Committee, led by Khan and featuring Vice Presidents Heather Deayton (Hong Kong), Gerard DeCourcy (New Zealand) and Frank van Loon (Netherlands).
As previously commented on this site and others, the departure of senior management during a crucial year for squash's Olympic hopes does not bode well.
Sources tell me that a promo video is hastily being compiled in order to showcase the sport at its best; here's hoping that a professional media production company who are experienced in putting together such pitches have been commissioned.
The WSF is due to meet IOC President Jacques Rogge on 13 November.
Re-launch or re-brand?
Leighton's departure coincides with what appears to be an unnanounced re-launch (and re-branding?) of the WSF website (and the organisation itself?). At first I took the new logo for one of those 'rabbit or duck?'-style optical illusions, where you are not quite sure what you are seeing, before realising that it is actually a racket-hitting-a-ball-through-an-acronym ...
In keeping with those optical illusions where the trick only works first time, when I now look at the logo I can't help but see only the racket and ball, which is a success of some kind.
It was also brought to my attention that the International Rugby Board's website (one of the WSF main rivals in the race to become an Olympic sport) looks very similar ...
I've asked the WSF to clarify whether the website is a relaunch/rebrand/redevelopment but as yet have had no reply.
WISPA issues directive to players
As noted recently on Squash360.com, WISPA is leading the way in promoting the virtues of the sport and the professionalism of its players in support of ...
For the rest of the article please click HERE
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