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Squash Olympic Hopes - Comments & Reaction E-mail
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I am hopeful more players and adminstrators will add their voices to those below to communicate the value and prestige our sport and top players would place on the opportunity to compete for an Olympic gold medal

Below you will find a range of comments and reaction from around the squash community concerning Squash's Olympic aspirations and efforts. 

READ THE COMMENTS, IDEAS, HOPES ...

  Jonathon Power - Former World #1, Commonwealth Games Gold Medallist, Retired PSA Touring Pro
  Richard Graham - Professional Squash Association, CEO

  David Carr, - McWil Sports
  Ross Triffit - Professional Squash Event Organizer, Bermuda Squash
  John Flanigan - Professional Squash Event Organizer
  John Nimick - Event Engine, President
  Tim Garner - Eventis Sports Marketing, Former PSA Touring Pro
  Alan Thatcher - Event Promoter and TV Commentator 
  Shaun Moxham - Coach & Manager of David Palmer
 
  Micheal Corren - PSA Touring Pro 
  Jansher Khan -  8 x World, 6 x British Open Champion, World #1 over 8 Years,  Retired  
  Robert Edwards - Voice of Squash, Former PSA Board Member, 22 Years, 250+ Tournaments in Pro Squash
  The Squash Blog    www.squashblog.co.uk 



Jonathon Power - World Champion, Former World #1, Commonwealth Games Gold Medallist, Retired PSA Tour Professional
"There is no question the Olympics would be beneficial.  Any athlete would like a stage that big and the Olympics would do great things for our sport.  Who does the lobbying, their effectiveness and the process that is a whole other question.  All the players would be thrilled to compete for an Olympic gold medal."


Richard Graham - Professional Squash Association, CEO
"With regard to the WSF/IOC situation it  is crucial that the WSF immediately appoints a strong leader to speahead the  bid.  This person, by necessity, needs to have a deep understanding of  the IOC and a track record of success in dealing with them.  Such  individuals are usually in high demand, not cheap and I'm confident that WSF realises that it needs to find one instantly in order to resurrect the Olympic bid and recover the ground lost to  other contender sports over the past 4 years.
 
As such, the WSF probably needs to  allocate all of its available financial resources to this person's  compensation package, once he/she has been identified, as well as putting the individual on a hefty "win bonus" if successful.
 
Such a drastic, 11th-hour appointment  should not even be taking place at this juncture - but such is the stagnation  of the Olympic bid under the outgoing Secretary General that it has now  become imperative to be undertaken without delay. 
 
As a sport we  need to quickly find a "game plan" for the next 12 months which also harnesses  the attributes of the PSA and WISPA (players and tournaments) and brings them  into the concerted project with the WSF, and the authority that they have to speak on behalf of squash.
 
One only has to see the coverage afforded  to an array of secondary sports in Beijing to understand what is at stake  for us. The WSF has to "bet the house" on a successful outcome,  as the consequences of exclusion from future Olympiads could see  squash marginalised as a sport which garners little interest amongst sports  ministries, prospective venues and a new generation of prospective players alike."


David Carr, McWil Sports
"Richard raises absolutely valid points and identifies critical needs, but I am not certain he is completely spot-on.  For instance, I am not convinced that the WSF realises the needs.  One only has to review the video that was used to introduce the IOC to squash and included Sarah Fitzgerald hitting on an absolutely filthy plaster court.  Is this not akin to showing up to interview for the job of one's career with a big stain on one's shirt, or with one's skirt tucked firmly into one's pantyhose ("tights" for those who only speak English!)?

Agreeing generally with the concept that squash needs a "super-Ambassador" to lobby soon and intensively for Olympic inclusion, the funding is a real issue and I suspect even dedicating 100% of the WSF financial resources over a period of several years would still result in a figure short of hiring the level of talent golf can afford.  It would seem that the role might only be appropriate for someone with personal interest and assets - and connections - to make it work.  A labour of love, as it were.  That person would have to be schooled on the IOC side of things, but perhaps that is a lower hurdle for squash to overcome than coming up with gobs of cash to support a commercial lobbying scheme.  Any volunteers from the ranks of wealthy squash nuts who forgot to cultivate a hobby for retirement?

I would imagine there are fascinating case studies from which squash could learn.  It is easy to say that beach volleyball is in the Olympics because there are girls in skimpy suits, but no doubt it is more complicated - and interesting - than that.  Did Jose Cuervo finance getting beach VB into the Olympics?  Volleyball was already an Olympic sport, so why add the beach version?  Television?  It would be instructive, no doubt, to understand how table tennis (1988), badminton (1992), taekwondo (2000) and triathlon (2000) went from where squash is presently as a recognized sport to full inclusion.  Even without in-depth knowledge I can think of pros and cons for each of these sports, but no more or less than I can posit for squash.  

Speaking beyond my pay grade, as it were, I wonder if the WSF learned from all these examples, or did squash resort to simply doing the best it could given the tools already in the shed?  I am sure presentations were made to include the eccentric origins of the sport in prison, the spread of the game through the Empire, the Khan legends and the PT Barnum blather about how 600 million people are watching the World Open on SkySports.  Did anyone include info about inner-city kids participating at SquashBusters in Boston or in a dozen other urban squash programmes in the US?  Did anyone include discussion of play in South America, South Africa, the Caribbean?  Did anyone compare the number of nations participating in the Pan Am Games squash events to the number of nations playing baseball at the Games? 

I am not suggesting that these are all automatic winners for squash, but just wondering if the IOC was told a British story or a world story.  Or, putting it another way, is squash simply too Anglo-centric to tell a story that has broad appeal?  I am sure the first court in Egypt was in one of the Queen's garrisons, but what a story how the locals have transcended those origins today.  Surely the French are not at the peak of their squash powers today because of the influence of the Jesters!  Is the French Olympic Committee committed to seeing squash in the Games?  Questions, questions, questions - I am just wondering how many of them have been asked, much less answered, at the WSF office.

Finally, Richard's most important comment is his point about the "game plan" that would coordinate the efforts and assets of the WSF, PSA and WISPA.   In the last decade the lack of respect between and among these bodies has been palpable.  I think the source of most of this problem has been the PSA, and I would suggest to Richard that it would be a great service to the game to extend the invitation and take a leadership role to start a new era in this regard.  The resources of squash are scarce enough that it only makes sense to maximize the impact of those we have."  


Ross Triffit, Professional Squash Event Organizer, Bermuda Squash
"I was surprised to hear about the WSF vacancies. I don’t believe this was widely publicized, which seems odd to me considering how important Christian’s and Jahanghir’s roles are to our sport. I hope the WSF and the greater squash community gives them the recognition they deserve for their achievements during their tenure. Their departure does however provide an opportunity for change, which may be positive or negative. I hope the WSF considers all options and candidates and is aggressive and proactive in their search for replacements of such key figures in our sport.

I strongly believe that Squash’s inclusion in the Olympics will have a positive effect on the sport. It will increase funding and exposure, which are two areas where we are behind many other sports. At the same time we shouldn’t just focus on our campaign for inclusion. It is extremely important that we try to raise the image of the sport as a whole and that each time it is presented in the public eye it is presented in a professional and positive manor. Our major events need to appeal to people who don’t play the sport, but are attending for the entertainment value. It is no good preaching to the choir.

It is a great travesty that Squash is not already included in the Olympics, but have the WSF really done everything they can in their campaign? Probably…but I believe the problem is the disconnect between professionals in the sport and the amateur administrators who ultimately make the decisions. These administrators (Presidents of National Governing Bodies) volunteer their time and have been elected into these positions because of the contribution they’ve made, their passion and their willingness to volunteer for the sport.

All good reasons, however, they are not reliant on the success of the sport for their livelihood and may not have all the necessary skills to make a valuable contribution to the future direction of the sport. While I haven’t seen the WSF’s presentation to the IOC in its final form, I have seen the material on the WSF site, which I believe not to be as professional as the presentations from professional event promoters. Unfortunately, the professionals in the sport are often too busy trying to make a living to be able to assist the greater administration of the sport."



John Flanigan, Professional Squash Event Organizer
"It's imperative for the professional (and amateur) game to get Olympic status.  The WSF really needs to go forward with everything they can possibly afford. An insider with IOC connections would be ideal."
 
 

John Nimick, Event Engine, President
"Squash has 13 months to grab the attention of the International Olympic Committee before its review in October '09 of potential new sports for the Games.  The sole purpose of the WSF leadership should be geared towards this goal, even if it means creating a short term solution for the roles of Chief Executive and President.  High level lobbying has to be mixed next year with on-the-ground promotion of glass court squash "events" (not necessarily pro tournaments) in high profile, public locations unlike anything the sport has done before."

Tim Garner, Eventis Sports Marketing, Former PSA Touring Pro
"I have always thought that squash would be a wonderful addition to the Olympics, whilst also benefiting our sport. The secret to squash’s campaign will be to demonstrate this, rather than focussing too heavily on why squash needs the Olympics (I am sure there are many sports that would love Olympic inclusion to help them along as well, but are a lot less qualified to be part of things).

There is no doubt that winning Olympic Gold would be the pinnacle of a squash players career, but this sadly is not enough any more to get the invite to the Olympic party. Squash now needs to build on the pole position that was achieved in 2005, and to demonstrate all of the attributes that make it a sport worthy of a place at the Games. It is no longer enough just to say ‘we should be there’. Prove it!

I am quite sure the Management Committee of the WSF are well aware of the role they need to play in guiding the sport forwards at this time, and will look to use every resource available to them to maximise the IOC’s awareness of the strides that the sport has taken over the past few year’s in terms of globally where the sport is played, associations working together, the unification of the men’s & women’s pro games playing the same scoring, 3-man refereeing to reduce confrontation with officials and so on.

We will always strive to put on quality events that befit and hopefully benefit the sport, and as long as everyone from all aspects of the game do likewise I am confident we will see squash players battling it out for Gold in 2016."


Alan Thatcher, Event Promoter and TV Commentator
"Watching the Olympics unfold on TV brings home the bitter disappointment that squash is not part of the pageant.

Michael Phelps has been the star of the show with his phenomenal achievements in the swimming pool. British fans have also been cheering success in the pool, on the sea and the cycling track.

Medals make headlines. Medals generate funding. Medals attract new kids to the sport.

And that's something that squash could have delivered for the Australians in Sydney in 2000. Just imagine an Olympic Games squash event back then with David Palmer, Sarah Fitzgerald, Michelle Martin and Carol Owens representing the Aussies. Yes, I know Carol switched allegiance to New Zealand, but maybe things would have been different had an Olympic squash event been on the horizon Down Under. No disrespect to any otf the other players around at the time, like Cassie Jackman, Leilani Joyce and Natalie Grainger, but the Aussie girls would have been favourites to have cleaned up most of the medals on home soil, for sure.

It prompts the question of how hard did the Australian Olympic organisers push for squash to be included, with the virtual guarantee of two or three medals on the cards. And how hard did Sebastian Coe and his team push for squash to be included in the London 2012 Games?

Not hard enough is the obvious answer. That then leads on to the lobbying process undertaken by squash. Just how hard did we try? How professional was the bid? Was the bidding process a level playing field? Can we afford the same kind of lobbying programme being undertaken by sports like golf and rugby as they bid for a place in the 2016 Games? Can any of us match the financial clout of baseball as it fights like a wounded tiger to return to the Olympic fold? And will baseball be calling on the kind of global influence the Americans can bring to bear on satellite nations reliant on US funding for many of their national sports infrastructures?

Will those countries simply fall into line and follow the Americans' bidding, as was apparent with the round of voting in Singapore when squash, thinking it had gained a place in the Gams, suddenly found itself out in the cold again as the Americans successfully blocked any new sports being admitted in the hope of finding a quick return route for baseball? If so, how can we influence the Americans to support our sport, when most people in the USA think squash is a vegetable?

All of these questions need to be addressed, and very quickly, as the World Squash Federation continues its lobbying process and sets about appointing a new chief executive.

If I'd gone to Beijing I would have smuggled in some giant banners saying "Squash For The Olympics" and made sure I was in line with the TV cameras. There's nothing to stop squash fans doing the same at the SuperBowl, at Wimbledon or the FA Cup Final. We need to be seen. We need to be out there. And, above all, we need leadership. We need radical, committed people to make these things happen.

Alongside the lobbying, we need more below the line activity. We need men and women of vision to lead our sport and take it where it deserves to be. That way we get the TV, we get the sponsorship, and, hopefully, a place in the Olympics."

Shaun Moxham, Coach & Manager of David Palmer
Undoubtably if Squash can secure a place in the Olympics it would be a huge boast for the sport globally. In order to achieve Olympic selection many things must fall into place for the sport over the coming 12 months. None more so then the three governing bodies, namely the WSF, Wispa and the PSA coming together and not only showing a united front but actually putting practices in place which show that they are working together on one common goal, the advancement of our sport on a global scale at all levels of participation.

In my opinion there can only be one World Governing body, most certainly it may contain departments which are responsible for the various levels and segments of our game however the thrust forward must be common and clear, a great team will always defeat a team of great individuals.
 
I wish all parties involved in the process success and look forward to viewing our great sport in the Olmpic Games from 2016 onwards."


Micheal Corren, PSA Touring Pro
Squash obtaining it's rightful place in the Olympics would do wonders for those involved within the sport directly. Improved government funding for athletes and programs would give all involved a shot in the arm and to at least feel like 'real' professionals! 

As far as exposure goes on the world wide stage, it certainly couldn't hurt.  Would it solve Squash's problems out there in the real world though? I doubt it.

Walking in to some public squash centres is like jumping into a time machine back to the 60's. Dirty courts, unsanded floors, musty smells, leering old codgers with red noses up at the bar....maybe a chuckle for the converted, but not a selling point for the young and keen 'new gen'.

Driving through my home town of Adelaide after the Australian Open took me on a trail of closed down centres, at least six within twenty minutes of driving. They are now gyms, car parks or just plain demolished...and one of those centres held two World Opens!

So, Squash in the Olympics? Bloody oath! It can only help.

How to get it in? Maybe John Power has the right idea in his DVD when he mentions a big brown paper bag stuffed with cash! Sad but probably true.....


Jansher Khan -  8 x World, 6 x British Open Champion, World #1 for over 8 Years, Retired PSA Tour Professional
It is the misfortune of such a grand sport as SQUASH to not have found inclusion in the Olympics till now, for people know that it is a sport played by millions of people all over the world.

I myself had the aspirations during my playing days to win an Olympic Gold Medal for my country, it was one of my biggest dreams which unfortunately could not come true. I have been personally prioritizing this issue ever since 1990, for I personally feel that to win a gold medal in the Olympics is one of the highest honors to ornate any athlete's career. 

I remember personally requesting the chairman of the IOC committee to ponder the matter when he came to witness (as the chief guest) the Spanish Open a long time ago in which I was also participating, but sadly nothing materialized. Now once again I hold high hopes for the inclusion of Squash into the Olympics for the year 2016 and nurture the dream that wat I couldn't do for my country (win an olympic gold), my son will do (by the grace of God) when Squash sees it's Olympic dreams come true.


Robert Edwards - Voice of Squash, Former PSA Board Member, 22 Years, 250+ Tournaments in Pro Squash
For more than 20 years I have added my voice to those screaming for squash to become an Olympic Sport.

Nobody can deny that it is overdue - a clean sport that is played universally and by so many throughout the world. A sport than can boast players of the highest athletic standing. In calling for squash to receive this accolade I would not demean my plea by speaking badly of other sports that are part of the Olympic make up.

By claiming that we are more deserved than they are - no, I make my claim from watching and being involved at the very highest level of the sport for more than two decades.

To have been thrilled by the likes of Jahangir and Jansher Khan - Jonah Barrington & Geoff Hunt and more latterly Peter Nicol, David Palmer and Amr Shabana etc., has been a sporting privilege. They are sportsman of the highest possible standard, who would have thrilled sports fans at any Olympics they had graced with their presence. Add to these names the likes of Michelle Martin, Sarah FitGerald and Nicol David and you have an idea of what the sporting public have been missing over the years.

Squash is a mighty game - a fabulously dynamic game that has a history that sets it at the very top of the competitive scale.

It is already too late for Jonah and the JK's - for Michelle and Sarah but let common sense prevail by adding squash to the Olympics. It will sit easily with other top sports and give enjoyment and joy to sports spectators world wide.

It is only a question of time . . . . . . . . NOW is the time!!!


The Squash Blog    www.squashblog.co.uk
If these departures at the top of the WSF are true (there is nothing on the WSF website or another leading squash news website to confirm this at the time of writing - which perhaps is indicative of something else ...), then it has come at a very unfortunate moment in the build-up to next October's IOC vote.

At a time when visibility on the world stage is required, squash's rivals are making hay in Beijing. It is tempting to say that it is now too late to put in place a strong team and mount an effective campaign given the lead-in times required for media production etc.

At this critical point I see two options for moving forward:

1. Appoint a 'crash' team under a leader of proven experience and influence to manage the organisation, with the brief to work almost solely on the Olympic campaign and with the budget to do it. The premium would be high, but if measurable targets and corresponding incentives (such as the win bonus suggested by Richard Graham) can be agreed quickly, it gives the right kind of carrot for a candidate to get things organised quickly and work towards specific targets.

If Olympic inclusion is the most important aim of the WSF, it would do better to appoint an interim leader with the experience and influence with this goal in mind, rather than appoint someone with a '5 year mandate' (or something similar) whose broader remit might take his/her eye off the ball. A 'development' appointment can wait until after the vote, and if squash has made it into the Games, then the WSF would have perhaps already found a candidate for a longer-term position.

2. Accept that a world-class campaign to rival that of rugby sevens and golf simply cannot now be organised at this late stage.

If it is anticipated that both of these sports are squash's main rivals due to their higher profile and funding, it might be sensible (thought admittedly high-risk) to side-step the opposition by refusing to play their game - i.e. spend less and approach the bid from a different angle. Here's how it could work:

I have seen many articles from leading commentators on squash that stress that its intrinsic virtues demand that it 'must' or 'deserves' to be included as an Olympic sport. Of course this is true :) But given the widely-reported political shenanigans that led up to London being given the 2012 Games, this maybe comes across as a little naive.

However, it could work in squash's favour to put aside any cynicism about the voting process and place these values/virtues  - rather than glossy media presentations and superstar endorsements - at the heart of its bid.

There are parallels here with London's 2012 campaign. Each of the bidding cities did produced the requisite media campaign/visuals for a host city pitch, but a hallmark of London's bid was that it was seen as more humble in its approach. This worked because of its stress on 'legacy' and the supporting emphasis on benefits for young people.

Squash could follow along these lines - not necessarily pushing 'legacy' etc, but in the tone of its bid. A situation could unfold where richer rivals place glossy media presentations at the heart of their bids (featuring soundbites from leading stars,  visuals that reflect the comparative wealth of some of those sports, and shots of high-profile titles that are more important to the participants than winning the Olympics).

If the WSF were to follow these pitches with a slick-but-lower-key pitch that emphasises all of the squash's best virtues, while appearing to contrast with its rivals' more ostentatious approach (and thereby indirectly highlighting any cynical motives they may have for gaining Olympic status) - it would ally squash squarely with the 'Olympic spirit', and open up daylight between itself and its richer rivals (assuming that golf and rugby sevens are the principal opposition).

A high-risk strategy, but an option. At present I see no half-way solution between these two options that would make an effective case.

Last point: Why aren't more current players speaking up on how their sport is led?  From what I can find only Shabana has really stuck his neck out in the past year to question the 'Olympic campaign' - not that you'll have read much about it in the 'squash press.'




Official Efforts
World Squash Federation - Olympics Page
2012 Squash Olympics Promo Video

Squash360 Coverage
Squash and the Olympics
Squash Olympic Strategy Planned in Kuala Lumpur
British number one's frustration that squash won't be in 2012
Squash Shortlisted For 2016 Olympic Games



SquashBlog Coverage
Shabana attacks WSF over Olympic dithering
English players reflect on missed Olympic opportunity
Opposition sets out stall for Olympic inclusion
IOC gives squash new hope


SquashTalk Coverage
Just another version of the Old School tie
Olympic Fever

SquashSite Coverage

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Squash 'deserves Olympic place'
Olympic Squash? Just Maybe...



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Comments (3)add
Spectator - USA
written by William Lese , September 12, 2008
Though I am only a spectator from USA, I never get the chance to watch the squash players at the Olympics. We enjoy watching the competition and think it would be a fantastic spectator sport. There are various sports in the Olympics that the majority have never heard of yet alone watched. We scratch our heads - air pistol shooting? What are reasons squash isn't in the olympics? At the challenge court, add three glass walls and more seats for more viewers. Show the score spectators can't always follow who is winning. Someone needs to make a statement - squash or racquetball. Not the question which sport IS played more around the world....obviously squash. The question should be which sport is easier to convert players and in my opionion it is easier for squash players to play racquetball than it would be to take racquetball players and convert them into squash.
squash in the olympics
written by pete newman , August 22, 2008
If the IOC is not going to include squash in the olympics could they then explain why tennis, badminton and table tennis are in there
What is it that stops squash but lets these other similar sports in
apathy
written by Dallas , August 21, 2008
can't believe the lack of comments on the above

squash and top players obviously gets what it deserves given apathy
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