(Ed. Note: : The "mismash" below was taken from Squash Canada's "Links" page today so blame them if the logos are outdated:)

Why is this important? I think it's important because these logos are a reflection of the state of our game. We all say that we want to be recognized as a vital and integral game - Olympic worthy even - but we also have to say it off the court too and our marketing speaks volumes!

So what do we make of this group? How do we decide which ones work and which ones don't? There is a lot of discussion in the design industry on just what makes an effective logo but in the fifteen years I have been in the business I've come up with my own checklist.

1. Concept: The logo should visually represent what the company, or association, does or is involved in. (Half points for racquets, balls and "whoosh" lines but only if you were the first, second, or even third, association to do it.)
2. Distinctiveness: The logo should be unique and recognizable. Think "Nike". (Hmmm, let's rethink the racquets, balls and "whoosh" lines.)
3. Execution: Even a great concept needs to be put together properly. It shouldn't look like you did it yourself. (I'm assuming you're not a designer but a squash pro:)
4. Memorability: When you see a successful logo you will remember it. Easy as that.

So with this simple checklist in mind ..... 

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Thanks Robert for allowing Squash360 to reproduce your Blog

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